Amit Aggarwal is a confessed traditionalist. His digital couture unveiled a breathtakingly beautiful underwater presentation.
In a breathtaking digital experience at the first digital India Couture Week, Amit Aggarwal harnesses the power of the ocean, sky, and earth, in showcasing his new Couture 2020 collection. However, planning for his India Couture Week 2020 collection was a completely new experience.
Couture for him lived within the tactile experience of touch and feel. 2020 however demanded a change, and Amit turned to his eternal source of inspiration- nature to lead the way. The ace designer tells, “As we experience the world through the safety of our homes, the oceans continue to churn, the wind continues to blow and the sky still holds her secrets and celebration from sunrise to twilight. Their freedom and lightness is a promise of new beginnings every moment. This collection depicts the weightlessness of the ocean, the caress of the wind, and the cradle of earth as they nurture you in their promise.”
The collection displays Amit Aggarwal’s signature aesthetic of futuristic biomimicry encouraging you to embrace the present and see beyond through the portals of time manifested in reimagined industrial material and signature polymers. The designer has always made a case for sustainability and usage of environmentally conscious materials. The challenging circumstances, however, yielded a creative conclusion for the New Delhi-based couturier.
The digital store will feature Amit Aggarwal’s signature textiles and workmanship. From sarees and lehengas to dresses and separates, the offering also includes his luxury pret line with the promise of seasonal capsule collections. The website and its many collections are a proud call from the future of Indian craftsmanship.
“Couture for me is a feeling of wearing an outfit that is made especially for you, embodying your spirit and aesthetic. We always tread a balance of the surreal and functionality of the garment and it’s exciting to translate that vision into a digital experience. At the heart of it is our constant brand story of intricate craftsmanship and hand embroidery”, concludes the designer.