On the last day of India Couture Week, Anju Modi presents a crafted couture collection ‘Sindoori’
Anju Modi has always treasured and created heirloom pieces. Sindoori heralds a new dawn for the brand, that paints a dream of colour and memory.
As the world around us changes and shifts, couturier Anju Modi is embracing this new reality with a more intimate approach, the collection is an introspective and redefining moment for the couturier.
The designer tells, “This is a collection that goes back in time to the roots of the brand, to the core of its layered, exquisite workmanship, to the soul of the Anju Modi woman.” Precious archival textiles and heritage embroideries are reborn, reimagined and reinvented with a contemporary eye.
The Sindoori collection features her signature mix of textile innovation and exquisite embroideries — the opulence and indulgence of mashru, brocades, jamdani and pashminas meet the ethereal craftsmanship of zardozi with dabka, mukaish and a sprinkling of foil print to create a collection that moves between tones and shimmers in the sun.
Soft, creamy ivories and muted marble tones, radiant ochres tones with vintage embroideries and fiery, intense reds with bursts of regal purple in precious vintage brocades make the bridal ensemble as powerful as it is passionate.
