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Consumers are ready to explore colourful, interactive, mood-lifting styles without compromising on comfortable and relaxed silhouettes. Indian designers find a middle ground!

When the classic ‘WFH’ life started, we loved it! The flexibility, the ability to get cosy in your home’s favourite chair, no commute or the rush to get to work on time and of course, the convenience of the delightful coffee, just the way you like it – it all seemed alluring. Although, that quickly accelerated to working around the clock and our clothes turned more and more synonymous with a palette that symbolised a dull life.

But, we were ready to dream again – delightful hues, bright emotions, interactive styles – everything that would scream elegance and beauty without being too loud. The runways, streets – fashion saw our craving and here, we are ready to welcome vibrant WFH ensembles without sacrificing elegance.

For WFH style, fashion consumers are ready to explore colourful styles - Guapa

Image Credits: Guapa

Whatever be the design element, we have stressed upon ‘being comfortable’ in whatever we adorn. On that note, designers have decided by adapting to the new ways – imagine loose silhouettes with dramatic tulles or sequin-based comfort pants or vividly colour-blocked co-ord sets! We are ready to mix up our looks to be worn seamlessly and look extravagantly stylish yet address them as our humble closet staples. 

And here’s how Indian designers are changing the passionate language of ‘stay at home’ dressing, helping the wearer stay elegant while ensuring comfort and freedom of movement. Just as you choose a nature-inspired or vibrant virtual background that keeps you uplifted while tiring zoom calls, it’s time to take a break, entangle your fingers amidst those shiny sequins and play around a little. For you (and for my satisfaction), we have scoured the fashion interwebs for these bright styled ensembles that are a breath of fresh air.

For WFH style, fashion consumers are ready to explore colourful styles - Vedika M

Image Credits: Vedika M

Ensembles That Are Perfect Mood-Lifters For This Season

Welcome the new season with a new style that fulfils your penchant for high style and high comfort.

1. Flirtatious

Well, colour blocking is one true delightful trend to just imbibe yourselves in and this swimwear collection ‘Susegad’ by Flirtatious by designer Aakriti Grover can give you a summer-perfect (and WFH) getaway. Inspired by bright styles and breezy vibes, we love the uplifting colours, plush fabrics and cutting-edge silhouettes without compromising on the relaxed attitude.

For WFH style, fashion consumers are ready to explore colourful styles - Flirtatious

2. Vedika M

Even when we are stuck at home, we cannot just go out and travel from one room to another looking like a worn-out soul. Imagine hand brush painted abstract prints in vibrant colours that make you feel good! That’s how label Vedika M new collection is for anyone who is looking to be experimental with colours. Featuring an array of styles, the mix of bright colours combined with techniques of hand painting and block printing designs can at least brighten your ‘stay at home’ days and endless WFH hours.

For WFH style, fashion consumers are ready to explore colourful styles - Vedika M

3. Guapa

If you’re celebrating all things summer, it better look fun, effortless and comfortable! And that’s how label Guapa’s new additions not only features romantic colours but a mindful and sustainable collection made out of net, other ocean and landfill waste. The fuss-free, feminine clothing is versatile with styling that can as easily be dressed up or down. 

For WFH style, fashion consumers are ready to explore colourful styles - Guapa

4. aarké Ritu Kumar

Contemporary silhouettes featuring vivid florals and iconic laid-out prints are always summer’s staple. In hues of pink, peach, yellow and more, aarké Ritu Kumar has a diverse range of breezy and comfortable tops and bottoms that are lightweight and can be added to your daily wear wardrobe. The brightly coloured ensembles with breezy silhouettes are great to lift up your spirits while you are confined in the house. (WFH)

For WFH style, fashion consumers are ready to explore colourful styles - Ritu Kumar

5. Color Story By Dee

Eclectic prints are fun and chic. They just keep you on with a slow summer groove yet keeps and makes you look cool. Label Color Story By Dee’s ‘Tribal Thumka’ collection brings energetic, bold and feminine silhouettes which are snazzy, fun and functional.  The lively and bold Ankara fabric prints are not only fun to wear, but they are also unique, and can add colours to your life!

For WFH style, fashion consumers are ready to explore colourful styles - Color Story

6. Zwaan

Label Zwaan’s resort wear collection ‘Flow’ features a timeless and minimal approach without going too overboard with the colours yet injecting a sense of freshness. Bright hues made from lower impact fabrics like silk, satin-linen, cotton twill and satin, the new collection is a more mindful approach towards fashion. 

For WFH style, fashion consumers are ready to explore colourful styles - Zwaan

7. Limerick

Whether you’re looking for a powerful look to match your determined outlook on life and work, or even if you’re just a fan of the suited-up aesthetic, Limerick’s newest collection showcases unique vibrant prints that gives a modern update to showcase a go-bold or go-home vibe.

8. Label Meesa

The brand’s latest collection titled ‘Sip of Summer’ and that is something that will come to your mind looking at the colour palette, perfect for draining WFH hours! This collection has hand-embroidered motifs inspired by the summer season and a colour palette that celebrates the splashes of summer. 

For WFH style, fashion consumers are ready to explore colourful styles - Label Meesa

Lead Image Credits: Color Story

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