LipHue announced the launch of Augmented Reality (AR) e-commerce beauty platform for custom lipsticks.
Lipsticks are a versatile and universal cosmetic product adored by women all over the world. The ageless and most preferred beauty product has cast a spell over cultures throughout history. LipHue’s platform uses Augmented Reality to bring the power into the hands of consumers the ability to not only create their own lip shade but also virtually try it before buying it.
With the need for finding the perfect shade of lipstick, LipHue aims to be the ultimate go-to place to create the perfect shade of lipstick that truly defines oneself. It helps to create the exact shade of lipstick to go with the perfect mood and occasion. The AR-enabled platform allows the customers to experience in real-time how the lip shades look on them before buying their perfect hue. The customers can choose their preferences of colour, finish, and fragrance. The lipsticks are then handcrafted at the studio. This innovation is perfect for customers who can from the comfort of their homes create their own perfect lip shade.
LipHue is a young home-grown luxury cosmetic brand that started its exclusive Lip Studio in 2019 in Hyderabad is now online with its e-commerce portal that helps users personalize the lipsticks. Speaking on the launch the founders of LipHue, Avni Sricharan & Dyuti Waghray, said, “We are in the era of personalization and customization, where consumers increasingly want choices tailored to their desiderata and lifestyle. We want to pioneer this transmutation in cosmetics in India from ‘buying the standard shade of lipsticks’ to making the impeccable one!”