Abu Jani Sandeep Khosla X Needledust – the festive special line features signature Needledust styles incorporating Abu Jani’s iconic and classic embroideries in an array of colourful options.
Legendary designer duo – Abu Jani and Sandeep Khosla and Needledust launch the fourth edition of their illustrious collaboration. The collection is very diverse and displays a multitude of hand embroidery work, showcasing the amalgamation of Indian heritage crafts and modern aesthetics.
Introducing four intricately crafted juttis & two extraordinary new mules, finished with exquisitely handcrafted metallic embellishments and sparkling sequins, the collection echoes the fervour of upcoming festivities and adds the much-needed jubilation to the year. The eclectic collection has a unique mix of bright hues of red and fuschia, balanced with metallic shades of gold, silver and champagne. The collection will showcase two new, chic styles for mules – the square toe mules and the arrowhead mules along with four stunning juttis.
Aztec patterns and strong geometric motifs, that have now become synonymous with the designer duo’s eponymous brand, dominate the juttis and mules. The motifs are fluid and are entwined with weaves and mix-embroidery. The meticulously crafted footwear features shimmering crystals. beads and sequins giving a futuristic and contemporary aesthetic.
The legendary duo, Abu Jani and Sandeep Khosla say, “This collection we dedicate to the spirit of celebration and festivity. It’s an absolute feast, full of options, for your every mood. From the bling of silver and gold to the brightest hues to the shine of crystals and tassels, it’s comprehensive, distinct and diverse style. We have explored our passion for embroideries be it thread, gota, sequins or beading. This collection puts the glamour into Happy Feet.”
The gota patti work ties Abu Jani Sandeep Khosla’s designs with Shirin’s quest to revive traditional art and techniques. Signature to both Needledust and Abu and Sandeep’s work are the tassels and hand-cut sequins and mirrors that create the unique semblance of 3-D lustre, transforming the overall look of the mules and juttis.
Founder and Creative Director of Needledust, Shirin Mann Sangha add, “Considering how hard the year has been for everyone, our sole quest in launching the collection in the midst of the pandemic, was to bring hope and cheer back in people’s lives in our own little way. It’s about celebrating the little things, adding cheer to the season and creating our own little silver lining! It is exuberant and lush, it’s got pop colours and glam tones, it’s really embracing the hand we’ve been dealt and making it brighter.”
The collection launched officially on Thursday, 29 October in the NeedleDust store in Delhi and Chandigarh and Abu Jani Sandeep Khosla’s stores nationwide The collection is also live on Needledust.com and shipping worldwide.