adidas Originals introduces 100% sustainable, vegan sneakers to help end plastic waste. The German sportswear giant now lands sustainability from a lifestyle perspective through an Originals lens.
Adidas Originals remakes its most iconic sneakers to address the concern of our generation – plastic waste. adidas Originals serves up Clean Classics, a range of classics, redesigned to reduce the brand’s impact on the environment. At the core of this pledge is Primegreen; a series of high-performance materials containing a minimum of 50% recycled content.
adidas Originals has created some of the most iconic silhouettes of all time that have traversed various cultural cross-over moments – from the court to the street to now a wardrobe must-have. In 2020, adidas Originals strengthens its global commitment to “End Plastic Waste” by remaking the iconic silhouettes into 100% sustainable sneakers and introducing the collection ‘Clean Classics’. Crafted with conscious, the Clean Classics pack features some of the most legendary franchises from the Trefoil family – Stan Smith, Superstar, Supercourt and Continental 80 that have received a complete eco-conscious makeover, empowering its wearers to make more sustainable choices.
Primegreen and the Clean Classics collection act to challenge production conventions, using 70% recycled materials for the uppers, as well as renewable and reclaimed rubber for the soles. The resulting sneakers are vegan, in an effort to reduce our use of virgin materials and our impact on the environment. By re-thinking pattern cutting, the Clean Classics collection not only reduces unnecessary waste, but also creates distinctive, new cuts and details. Clean Classics includes the Superstar, Stan Smith, Continental 80 and Supercourt, all of which are remade for 2020. adidas Originals’ Clean Classics pays homage to the brand’s heritage creating white leather sports shoes, with a new pledge of responsibility that shows adidas’ commitment to ending plastic waste. Special Clean Classics emblems can be found throughout, as a reminder of the brand’s commitment. The composite nature of the sole creates a bricolage effect of colour flecks throughout.
The iconic Stan Smith has an upper made out of 70% recycled materials, renewable and reclaimed rubber soles. Retro vibes reworked on the Continental 80 with an upper made out of 70% recycled materials, algae-based EVA Bloom Foam midsole, renewable and reclaimed rubber soles. Refined production, unrefined aesthetic. 50 years of fame created the shell-toe, now the Superstar comes with an upper made out of 70% recycled materials, renewable and reclaimed rubber soles. Supercourt – a modern classic, comes in an upper made out of 70% recycled materials, renewable and reclaimed rubber soles. The Clean Classics collection launched on 10th September and across select adidas Originals stores and on shop.adidas.co.in