Adidas Originals features two new drops, the newest iteration of the ZX silhouette and the Arizona Superstar.
A refreshing take on the classic silhouette, the shoe features a bold, intricate design of AriZona Iced Tea’s can, the popular 99-cent beverage. The top of the shoe has the black and white Trefoil logo depicted, followed by a set of white laces with gold aglets.
The shoe also has a smooth leather base coloured in teal, contrasted by pink cherry blossoms embroidered all over the shoe’s uppers. The other colourway features by light blue upper, with detailed traditional motifs native to Arizona, like thunderbirds and Aztec patterns. Other accents like adidas’ Trefoil motif, “Arizona” branding and the collaboration’s slogan “Have an Iced Day” are also featured on the pair.
adidas Originals Arizona Superstar launches globally on 10th February 2021.
For SS21, the ZX February campaign extends the ‘Oddly Satisfying’ world brought to life in FW20 — through the campaign idea of the ‘ZXience Center’.
The campaign has been built for a product that pushes shoes forward with surprising innovation with unexpected colour and design for a generation that traffics in the offbeat, absurd and viscerally strange. The latest SS21 ZX campaign will bring out the oddly satisfying feeling of ZX tech in a fresh way.
Building on decades of experimentation and mashing it up with new technology, the new ZX is the satisfying style of surprising combinations – like perfect squish of Wrapped BOOST, and fused ripstop uppers that celebrate the harmony of absurdity with every comfy step. The campaign mood is an extension of the shoe itself — fun, approachable and enticing.
Launching on 11th February 2021, the new ZX range includes a variety of silhouettes including ZX PURE BOOST, ZX 2K BOOST & ZX 1K BOOST in different colourways for men and women launching online on shop.adidas.co.in and across select stores.