The most anticipated Adidas X IVY Park’s second collection for the year launches in India this October.
adidas x IVY PARK pushes the boundaries of traditional performance wear to deliver a collection that is effortlessly functional, relentlessly stylish, and inclusive. The collection is inspired by the inner beauty, strength, resilience and energy of artists who have found their park, and celebrates remaining positive and always finding joy.
Aptly called “Drip 2”, the collection includes apparel, featuring several pieces with inclusive sizing and gender-neutral performance gear, footwear, accessories. Revealed via a series of images and videos featuring Beyoncé, the artist, creative visionary, mother and businesswoman asks the viewer to find their park — the place, imagined or real, that defines and centers them.
Rendered in a vivid colour palette of real coral, mesa, yellow tint, dark green and green tint, styles illustrate a work ethic as relentless and innovative as that of their creator. The Drip 2 collection includes everything the wearer needs to own the gym to life transition and utilizes UNITE FIT as the new standard of inclusive and genderless sizing, allowing an impressive size range of XXXS-4X for the apparel collection in many styles.
For accessories, a selection of belts, socks and hats, alongside functional belt bags, fanny packs and a duffle bag complement the utility and versatility of the apparel collection.
IVY PARK also expands its footwear offerings with six new styles including updated colorways of the IVY PARK Ultra Boost, Nite Jogger and Super Sleek 72 silhouettes, while introducing the IVY PARK Forum sneaker in both Mid and Lo offerings. The footwear reinterprets classic adidas silhouettes and incorporates innovative lacing and hook systems, allowing the wearer to clip the shoes to a gym bag.
adidas x IVY PARK combines Beyoncé’s love of athleticism and fashion with adidas’ performance and innovation to push the boundaries of athletic wear and inspire anyone who understands that beauty is more than physical appearance.
The adidas X IVY PARK Drop 2 collection launches online on www.shop.adidas.co.in 29th October 2020 and in-stores on 30th October 2020.
