For every wanderlust-ing Hyderabadi, Anita Dongre opens the doors to her first flagship store in Banjara Hills, Hyderabad.
Occupying three stories, spanning across 4000 square feet, the new store is an ode to Rajasthan’s rich culture that inspires much of the designer’s work. Each section is carefully curated into a holistic experience and tied together by the rose petal aroma of royal gardens.
The store houses sustainable luxury brand ‘Grassroot’, Anita Dongre’s luxury pret (ready-to-wear) label, her fine jewelry brand ‘Pink city’, bridal couture, silver jewelry and menswear all under one breathtaking roof. The fashion house retails a stunning collection of pocket squares, kurtas, bandis, and sherwanis for men; and lehengas, sarees, printed kaftans, and dresses for women.
Anita Dongre says, “Every store is a labour of love but this one is particularly special. It is an ode to craftsmanship in a year that has been particularly hard on Indian craftspeople. I couldn’t think of a better city than Hyderabad with its rich craft culture to create this space in.”
The store is a breathing celebration of Indian art. Across the garments and store features, what strikes is the breadth and intricacy of Indian craftsmanship. Rich gota pati, intricate embroideries and meticulous hand-woven fabrics find a place alongside inlaid floors, pichwai paintings, thikri mirror work and metalwork. Stone carvings, handmade rugs, antique lighting and furniture pieces provide little corners to unwind.
The ground floor welcomes you at the door with a neutral palette of beige and blush pink inspired by the palaces of Jaipur. Reclaimed wood racks and water feature frame stories of artisans who make these fashion favourites by hand.
The Anita Dongre bridal, pret, and menswear sections, on the other hand, recreate the splendor of Rajasthani architecture including arches that frame embroidered lehengas, and the blue walls of the Jaipur city palace.
Road No.10, Banjara Hills,
Hyderabad, Telangana – 500034
Phone: +918879526395, +917700907740
Business Hours: 11am to 8pm