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ASICS is celebrating its 30th anniversary of ASICS’ iconic GEL-LYTE™ III silhouette. To celebrate, ASICS SportStyle has developed and launched the GEL-LYTE™ XXX

ASICS launches Gel Lyte XXX - Go Against The Odds to Shape the Future

2020 marks the 30th anniversary of ASICS’ iconic GEL- LYTE™ III silhouette. ASICS has a philosophy of design that takes into account tried and tested measures of functionality and combines that with evolutionary foresight.

To celebrate, ASICS SportStyle has developed the GEL-LYTE™ XXX, a sneaker that combines design elements of the GEL LYTE™ III model, originally designed by Shigeyuki Mitsui, with a futuristic design and mixed material approach. The designer of the GEL-LYTE™ XXX sneaker, Ryota Kitami, has incorporated upper elements from Mitsui’s original model and modernized it with mixed materials and a more contemporary aesthetic. This makes the GEL-LYTE™ XXX sneaker special because it embodies ASICS’s past whilst connecting it to the present.

The GEL- LYTE™ XXX sneaker has kept the iconic split tongue but has a more streamlined wrap-up construction, which Kitami explains was adopted for increased fitting. Another noticeable characteristic is the pronounced heel, this is a design element that gives a modernized look to the sneaker and is connected to a midsole using FLYTEFOAM™ technology – which provides soft cushioning and lightweight to the wearer. The GEL-LYTE™ XXX sneaker utilizes both mesh and synthetic leather on the upper with contrast ASICS Stripes emblazoned across either side and a connected ‘XXX’ on the midsole, illustrating the connection between past and present.

ASICS launches Gel Lyte XXX - Go Against The Odds to Shape the Future

Kitami, thinking back at the design process of the GEL- LYTE™ XXX shoe, explains, “I talked directly to Mitsui-san, and learned that each one of the shoe parts had its own story, and about his belief in designing the shoe. I started by understanding all the construction of each of the parts of GEL- LYTE™ III model, and I tried to develop Mitsui-san’s belief into a present form”.


The GEL-LYTE™ XXX sneaker released at select retailers on May 21st, 2020 in India. The price of the shoe is Rs. 9999.


Visit ASICS for more information.

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