The future of hair repair: Aveda launches new vegan botanical repair collection with plant-powered technology that took 6 years to develop!
Aveda’s new vegan botanical repair collection provides plant-powered 3-layer repair that is said to instantly strengthen and repair hair from the inside out. The botanical repair collection took 6 years to develop with efficacious plant technologies that can provide powerful deep repair for damaged hair.
The botanical repair is a high-performing, vegan, 93% naturally derived2 collection of both retail and professional products powered by this innovative 3-layer hair repair technology that transforms hair with the power of plants. Plant-powered molecules help repair hair by multiplying bonds critical to reinforcing hair’s strength and integrity at the core, while a nourishing macro green blend detangles and smooths the cuticle to prevent breakage.
Camille Sasik PhD, Aveda’s Director of Hair Care Research and Development said, “Damage repair is an extremely sought-after benefit and our team is always researching and studying new technologies and natural ingredients to address this need. The botanical repair took us 6 years to develop because we were so committed to delivering the strongest-possible benefit using ingredients from nature. The result is a 93% naturally derived2 collection with powerful plant technologies such as sacha inchi, avocado and green tea. Plus, botanical repair leverages a molecular plant technology to build bonds at the core.”
The botanical repair collection is 93% naturally derived2, silicone-free, sulfate cleanser-free and vegan; and like all Aveda products, is cruelty-free and manufactured with 100% wind power through renewable energy and carbon offsets.
It also features a naturally-derived fresh, light floral, herbal aroma containing certified organic ylang-ylang, rose and marjoram essential oils, leaves hair smelling as indulgent. The bottles, jars and their respective caps are made with 100% post-consumer recycled packaging, eliminating of virgin petrochemical plastics in these forms. The tubes are made with a minimum of 59% post-consumer recycled materials and up to 41% bioplastic, and their respective caps are made with a minimum of 60% post-consumer recycled materials.
Find the entire collection here.
