Birkenstock, the global German lifestyle brand has launched its first mono-brand store in Mumbai, India.
Birkenstock is known around the world for its exceptional comfort based on the sophisticated orthopaedical footbed technology. The iconic footwear house opens its first Mono-brand store in Mumbai.
The latest opening at the renowned shopping district Linking Road marks the fourth store on the Indian subcontinent after Delhi, Hyderabad and Chennai, which are all offering both classic models and highlights from the latest collection.
“Following a strong market entry of the brand in 2020, our quality products enjoy a great consumer appreciation in India. The recent opening in Mumbai as one the country’s key fashion hubs is just another stepping stone in our strong growth plan for the year ahead”, says Jens Hattab, Regional Managing Director Middle East Africa India at Birkenstock.
Apart from the timeless classics, such as Arizona, Gizeh or Madrid, the product range also features an abundance of trendy materials, colours and styles which are available in all sizes. The collection provided in-store is suitably tailored for women, men, and kids.
The new store is conveniently located in the retail heart of the city at Linking Road. The retail concept featured in the store reflects the brand’s close relationship with nature. Its sustainable core materials used, such as cork, leather, and jute, can be found in the store environment, thus echoing the core positioning of a high-quality lifestyle label.
The traditional company is taking another step forward to strengthen its retail presence in the country and will continue to expand its business by rapidly increasing the footprint across all the key cities in India. The retail space offers a total of more than 200 different models from Germany’s largest shoe manufacturer and the inventor of the footbed.
Co-ordinates – Plot no 370, Ground floor, Corinthian Building, Linking Road, Opp Citibank, Khar(W), Mumbai – 400052
