A new twist to the Fendi rooftop performances celebrating the power of self-expression with Alton Mason and his Peekaboo bag.
FENDI presents its new rooftop performance, THE FENDI POWER — a tribute to fearless freedom of expression across the world and the extraordinary energy of the iconic FENDI Peekaboo bag.
Refocusing the lens of its Roman rooftop performances, FENDI takes in a wider, brighter view of the world: Rome may be FENDI’s home, but a true commitment to authentic self-expression isn’t confined to its Palazzo Della Civilta Italiana.
The one-of-a-kind rooftop of Miami’s Museum Garage becomes a vivid canvas for Alton Mason to unleash his inner self — a vibrant and dynamic act of movement, an authentic explosion of color ignited by the yellow spark of the FENDI Peekaboo’s inside.
Following his fearless journey in both spirit and style, switching up from the sharp contours of the more formal Fendi Prefall 2020 Collection to the laidback luxury of Leisurewear, ‘The Fendi Power’ pervades Alton as the positive vibes emanating from his Peekaboo empower the bold rhythm of his sharp and elegant movements.
Known as one of modelling’s most famous faces, Alton Mason explores his inner soul, enjoying his most powerful passion: his unique talent for dance. Each gesture radiating with his natural sense of positivity, Alton’s motions intertwine with those of Mia Kong, Chinese creative talent, taking them up to the groovy rooftop of the Museum Garage.
With the vibrant tones of Alton and Mia’s FENDI garments matching the unique energy of the Peekaboo, ‘The Fendi Power’ links the FENDI Roman DNA and it’s legacy of rooftop performances at Palazzo Della Civilta Italiana — encompassing everything from music to graffiti — with a global family of fearless artistry.
From Rome to Miami, runway to rooftop, the energy of self-expression is the true FENDI power.