Fendi launches women’s and men’s fall/winter 2020-2021 – Fendi Pack Collection. The collection offers a chic and playful take on accessories.
Inspired by the Fendi packaging, the Italian luxury house launches a collection of unisex accessories, which captures the attention with a captivating graphic look and a charming colour palette.
“I started from the basics because I wanted to have a Collection that was talking about great basics for men. I asked myself, what is the most basic thing we do? And it’s our packaging. It’s the first thing you think about when you think about Fendi, so I said, let’s start from this: it’s the Fendi yellow,” states Creative Director of the fashion house, Silvia Venturini Fendi.
The Fendi Pack styles, which made their debut on the Men’s Fall/Winter 2020-2021 catwalk and followed in another colour variation in the Women’s collection includes bags and small leather goods framed in black and embellished with the iconic Fendi Roma logo.
Developed in a restrained colour palette of signature yellow and of delicate powder pink, the collection plays with contrasts by juxtaposing the sharp-cut and rigid constructions of the shopping bags to the cloud-like the softness of the sachet featuring practical drawstrings.
Available in Fendi boutiques and on fendi.com