GAYA unveiled their first ever, Ready to Wear line at the first-ever phygital edition of India Fashion Week, SS’21
After a successful introduction of an exclusive line of embellished, printed designer masks in collaboration with the Helping Hand Foundation India, GAYA launched a line of smart lounge- luxury loungewear with a dash of glamour.
Led by Creative Director, Gayatri Khanna Sabharwal, the World Of GAYA transcends boundaries of countries, cultures and races in keeping with its global appeal. GAYA’s smart lounge line consists of two collections: Palm Leaf and Loungy Denims.
The Palm Leaf collection depicts the New Earth- a beautiful, rebooted new earth after the metaphorical storm in the form of the current world scenario has passed. The fresh tropical print in vibrant colours teamed with intricate thread and bead embroideries instantly refreshes and uplifts the mood of the wearer. The contemporary silhouettes are designed in soft knits, luxurious silks and breathable cotton keeping in mind maximum comfort and chic styling.
The Loungy Denims collection has taken the classic denim and transformed it into a stylized mix of uber-cool modern silhouettes, innovative embellishment and interesting patch-work with a comfortable loungy vibe. The versatile designs lend themselves effortlessly to transition from loungewear for the day to evening smart-lounge.
The idea for GAYA was born in the first few weeks of lockdown when Gayatri saw a vast gap in the local landscape for at-home fashion. With over 20-years of experience in handcrafting embellished apparel and accessories for luxury brands across the world, she decided to bring together her company, Milaaya Embroideries’ ethically sourced resources and sustainable supply-chain with their vast knowledge of global fashion trends to introduce GAYA.
GAYA products are available on www.theworldofgaya.com