Introducing the Joy Project – a limited edition range of hand-crafted dolls by Genes Lecoanet Hemant X Silai Wali
Genes Lecoanet Hemant joins hands with Silai Wali, the social enterprise that employs Afghani refugee women, providing them with livelihood and steady wages to make handcrafted dolls, a limited-edition collectable range.
This collaboration is aimed at creating circular solutions by utilizing offcuts from past seasons and breathing new life into them, infusing them with the innocent quirks of growing up and the splendid creative spirit of childhood. The Joy Project rediscovers the joie de vivre, innately present in all of us, a little bit of childhood that we always carry with ourselves.
Sustainability manifests in different forms and it pivots around taking responsibility to better the planet and the communities that share it at every step along the way. This project is another step in commitment towards ‘sustainability’ through ‘closing the loop’ for fabric waste. The donated post production fabric waste was hand sewn by the artisans, sustainably supported by the Silai Wali social enterprise, into two dolls exemplifying the ethos of the GenesTribe.
The two limited-edition dolls are named Fifi and Marcel, and each come dressed in three different outfits each featuring looks that range from a delicate pink dress to a navy jumpsuit. The dolls are made by inspiring women through a longstanding social campaign by Silai Wali.
The collection is live online and will be available across the Genes Lecoanet Hemant stores in India (Delhi, Chennai & Lucknow)