This festive season, Good Earth Sustain, welcomes the festivities with ‘Raat Ki Rani’ – a curation of glimmering evening wear which evokes a sense of powerful and sensual femininity.
Good Earth’s latest Sustain Festive 2020 is inspired by dressing traditions from across borders and feature an amalgamation of traditional styles reinterpreted. The collection embodies a contemporary interpretation of traditional Indian styles, which are elegant and minimal.
Featuring a range of dream-like chogas, kaftans and kurtas in luxurious velvets, brocades, mashru, silks and chanderi which can be dressed up or dressed down when paired with farah pyjamas, flowing shararas and lehengas, making the collection ideal for the season of intimate celebrations. The ensembles are accessorized with the sheerest embellished odhnis and our signature velvet doshalas, for elegance and warmth.
The collection’s menswear – ‘Abeer Man’ personifies an individual with a distinct taste and impeccable style. The collection has vintage paisley motifs, geometric patterns and floral blocks beautifully embellish the softest handspun cotton and lush mulberry silks, all designed for informal festive evenings of quiet pleasure and togetherness.
Heritage Ajrakh prints, a signature technique of Sustain, feature on silk in natural dyes along with Bandhani tie and dye saris beautifully embellished with metal sequins and zardozi embroidery in a palette of jewel tones, glimmering charcoals and rich madders for subtle glamour in intimate gatherings.
The Raat ki Rani collection plays out in 4 distinct looks featuring an amalgamation of traditional styles reinterpreted in contemporary ways for intimate evening gatherings.
‘Shama’ has signature sustain styles in the finest silks, luscious chanderis and handwoven cotton. Festive kurtas, saris, lehengas and jackets, finished with jewelled accents and a reimagined vision of traditional crafts like Bandhani and Sindhi embroidery. ‘Sindhu’ collection is the transfer of woven cloth, colours, dyes, and patterns across these lands – creating looks that are firmly rooted in India but at once strongly global, presented in deep earthy hues with heritage ajrakh prints, minimal embellishments and embroidered trims.
‘Bano’ is a rich festive Sustain collection of kalidar kurtas, salwars, doshalas and lehengas. Crafted in plush velvet, the silhouettes are elevated with zardozi embroidery, exquisite patchwork, metallic sequins and delicate mirror work. Rooted in Indian crafts and sartorial traditions, Marrakech Diaries menswear heralds the festive season with classic styles featuring signature paisley prints, traditional ajrakh block prints, and fine detailing on luxurious silk and handwoven cotton.
The collections are available at all Good Earth stores and the web boutique, www.goodearth.in.
