Kairos is a collection of rugs that celebrates the essence of simple and minimal design using eco-friendly materials.

House of Rugs, the new e-commerce platform founded by Aishwarya Gupta, has collaborated with Gur Organics by Pernia Qureshi for a collection of rugs titled Kairos that promotes sustainable luxury, as well as women’s education.

House of Rugs & Gur Organics Unveil A Sustainable Collection of Rugs - Kairos

Growing up around hand-crafted rugs that followed strict international standards of beauty and sustainability, Aishwarya developed a strong sense of crafts whereas Pernia Qureshi’s work through Gur Organics brought in a collaboration that not only brings focus on the important topic but also creates new aesthetics influenced by nature, that is minimal, tranquil and exquisite.

House of Rugs & Gur Organics Unveil A Sustainable Collection of Rugs - Kairos

“I was inspired by Japanese minimalism. To form it as art, I chose Japandi – the combination of Scandinavian functionality and Japanese rustic minimalism. The fusion creates the perfect blend of function and form, focusing on clean lines, bright spaces and light colours. Calming, tranquil, and peaceful palettes are typically chosen, and when brighter colours are incorporated, they are done so meaningfully and subtly,” says Pernia, who designed the collection.

House of Rugs & Gur Organics Unveil A Sustainable Collection of Rugs - Kairos

The collection sees touches of Art Deco, which when combined by Japandi, gives a sophisticated edge of bold and pastel shades full of textures offering a cozy and relaxed vibe. Where Japandi tends to be neutral, the rich colour palette from Art Deco gives the room more warmth.

House of Rugs & Gur Organics Unveil A Sustainable Collection of Rugs - Kairos

Two of the dhurries from the collection are made of PET yarn derived from recycled plastic, while three rugs are in a combination of wool and jasmine silk, and one in wool and viscose.

The collection is available on House of Rugs website.

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