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Whether you are staying home, heading out for a quick grocery run, or preparing to walk your furry friend, look to Onitsuka Tiger for comfortable and hassle-free footwear with the all-new #AtHomeWithOnitsukaTiger. The brand has also appointed a Gen-Z icon as its ambassador.

Onitsuka Tiger Introduces All-New Collection And  New Brand Ambassador

Onitsuka Tiger celebrates Japanese craftsmanship, focuses on sophisticated design and luxury details. Their newest collection for comfortable and hassle-free footwear will ensure you stay on top of your fashion game.
The Mexico 66 Paraty comes in vibrant summer colours of the Seersucker fabric. This puckered woven fabric is highly breathable, making it suitable for tropical weather. The bumpy surface of the fabric not only gives off a textured look to the design, but it also helps to prevent the fabric from sticking to the skin.

Onitsuka Tiger Introduces All-New Collection And  New Brand Ambassador

Mexico 66™ Slip-On is a heritage lifestyle shoe putting a fresh and contemporary spin on the brand’s most recognized style. This lace-free version slips on for convenience. This synthetic leather and synthetic fibre version of the shoe also incorporates some of the much-loved features from the original design, including ankle reinforcement and the popular heel flap, making it a practical and style-conscious choice for everyday wear.

Onitsuka Tiger Introduces All-New Collection And  New Brand Ambassador

Onitsuka Tiger has also appointed Willow Smith as it’s Brand Ambassador. She has created a totally different brand universe of Onitsuka Tiger in this collaboration while harmonizing Onitsuka Tiger’s contemporary design, where heritage is combined with innovation, with her own unique world. “With awareness of what’s going on in our world today, the environment we live in, and the planet we have to take care of!” said Andrea Pompilio, the Creative Director of Onitsuka Tiger, who also got involved in the direction of this campaign. “In this campaign, we expressed Willow’s natural beauty and strength as well as her love for the Earth which oozed from the bottom of her soul.”

Onitsuka Tiger Introduces All-New Collection And  New Brand Ambassador

Some items in the Fall/Winter collection worn by Willow express the fusion among pop art, fashion and sportswear by combining colourful patchwork and various different materials. Onitsuka Tiger will donate a part of the proceeds of the sale of this campaign to the NAACP Legal Defense and Educational Fund to support their efforts in the #BlackLivesMatter movement.
Mexico 66 Paraty can be purchased here.

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