Bentley’s first rainbow-inspired Continental GT V8 Convertible symbolises themes of pride, hope and gratitude
Bentley Motors is partnering with Cheshire East Council for the North West of England’s first virtual Pride event which takes place on Saturday 25 July. The announcement celebrates three key themes for Bentley: pride in the diversity of its colleagues at the home of Bentley in Crewe and around the world, hope and gratitude as the business begins to emerge from the COVID-19 crisis and ongoing support for the local community.
To celebrate, a Bentley Continental GT V8 Convertible has been wrapped in a rainbow design showcasing six of Bentley’s bespoke paint colours. The car will feature during the online Pride event which can be watched anywhere in the world. It will feature an eclectic mix of interviews, music, competitions, performances and information supporting the LGBTQ+ community. The rainbow Continental GT V8 Convertible will feature by video during the virtual event, alongside interviews with Bentley colleagues who are supporting the Pride experience.
Dr Astrid Fontaine, Bentley’s Member of the Board for People, Digitalisation and IT, explains:
“We embraced the opportunity to create our first rainbow car because rainbows are recognised as an icon for the LGBTQ+ community and Pride events which celebrate individuality and take place around the world during June and July. The actual design of the car was inspired by a concept submitted in a competition we held during lockdown for colleagues and their families to co-create a Bentley that captured the moment. The stand-out winner was Eleanor (age 5). Her design also reflects our thanks to the local services that have supported us, and the work many of our colleagues have undertaken to support our local community over the last few months”.
To successfully wrap the car, Bentley’s in-house designers and colour and trim team turned a concept created from a colleague competition into reality on a Continental GT Convertible. This V8 model, with its unparalleled levels of luxury and cutting edge technology, featuring 20-inch 10-spoke painted alloy wheels, subtle V8 badging and a sublime, handcrafted interior, will take pride of place in the CW1 showroom in Crewe during this month.
The bespoke Bentley colours employed to inspire the wrapped model to mirror those of the rainbows seen in the natural world. Dragon Red; Orange Flame; Yellow Flame; Apple Green; Sequin Blue; Azure Purple.
Rainbows are a meteorological and optical phenomenon and have inspired, mystified and awed people across the world for thousands of years. This natural occurrence never fails to lift a heart and cause people to pause in wonder – exactly the effect that the rainbow Continental GT Convertible is destined to elicit in its actual and ‘virtual’ viewers.
Bentley Motors is the most sought-after luxury car brand in the world. You can find out more information on how to join the event via www.prideinthepark.com