Joining the virtual platform Sarita Handa’s e-shop is well-equipped to withhold a deeper product range and creates a big splash with its whimsical and intricately detailed A/W’ 20 collection.
The design journey of Sarita Handa started in 1992 with exports to give traditional art, crafts and textiles a contemporary semantic. Closer home, the eponymous retail brand that was launched a decade ago continues to offer exceptional designs and what began with textiles and linen has expanded to include décor collectibles.
The e-store allows its users to enter the mindscape of the brand and experience the brand’s legacy, inception, and all the milestones that it has accomplished over these years. It allows users to chat with the in-house team for any suggestions requests too.
The platform offers an all-new shopping experience for home connoisseurs. It encompasses cushion covers—embroidered and solid; bedspreads, quilts and euros, a range of embroidered fabrics, hand-embroidered handbag collections, robes sets & bath, organisers and pouches for travel to name a few of the products.
The brand has curated special Autumn-Winter 2020 collections for the e-store. The ‘Mix’ range has Ikat, Suzani, and Palampore inspired designs creating the bright and vibrant cushions covers and elaborate pick-stitch, hand-quilted patterned bedspreads.
A special range of intricately embroidered cushions and rugs inspired by the land Marrakesh is a part of the AW collections. Equally alluring is the cushion series that takes its cues from Japanese art forms. Reinterpreting the Japanese Boro technique and washed red and blue denim craft, each piece is a work of art.
“We wanted to establish an immersive digital experience for our customers with the kind of products that we have designed for this e-shop; especially now when everything has become not only efficient but effective with technology. We will continue to showcase our quality, craftsmanship and incredible diversity of design made in India, at all times; thereby promoting the ‘hand of the artisan’,” says Suparna Handa, Managing Director, Sarita Handa.
You can find the brand’s beautiful collections at their e-store
Store Address:
Delhi ( Flagship Store ) – MG Road 356/357, 2nd Floor, Sultanpur,MG Road, New Delhi,Delhi – 110030
Delhi – Defence Colony D-11, Upper Ground Floor, Defence Colony, New Delhi, Delhi – 110024
Mumbai – Bandra – Shop No. 2, Kusum Kunj,CTS No. E-286 A, Linking Road,Khar West, Mumbai
Mumbai – Mahalaxmi 36, Ground Floor, Laxmi Woollen Mill Estate, Off Dr E Moses Road, Shakti Mill Lane, Mumbai – 400011
